Ponto Urbano hosts gathering on marketing and business growth

On June 2nd, Ponto Urbano welcomed an event dedicated to the marketing community of the Aveiro region, organized by APPM.

Under the theme “Decisions That Drive Business Growth”, the session featured Miguel Cal, Head of Marketing Strategy B2B at CTT, who shared his perspective on the strategic role of marketing in decision-making, sustainable business growth and value creation.

The event provided an opportunity for reflection and knowledge sharing on current market challenges, the importance of results-oriented strategies and the development of strong relationships with clients and partners.

Bringing together marketing professionals, managers, entrepreneurs, agencies and educational institutions, the initiative reinforced the importance of dialogue and collaboration in building organizations that are better prepared for future challenges.

For Ponto Urbano, it was a privilege to host this gathering and contribute to strengthening the region’s business and marketing ecosystem.

This initiative was carried out with the support of Invisual Branding Solutions.